First launched in the UK in 1953, washing powder Daz burst on the scene with a range of colourful adverts, claiming to banish stains and keep white laundry "whitest of all".

This advert from 1957 for the blue-coloured detergent was one of a series in collaboration with notable washing machine brands of the era.

Today, Daz remains a staple in households across the UK. While the classic washing powder is still in circulation, the brand has since branched out into washing liquid and pod capsules.

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