So, what's driving these regional trends? Myjobquote.co.uk believes three factors are playing a role: affordability, savings ratios, and green refurbishments. In areas with high house prices, spending on improvements often provides better value than moving house.

Secondly, in some regions people choose to invest their money into their homes, instead of building up savings and, finally, sustainable living and lower energy bills are at the top of Brits' wish lists.

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The UK’s home improvement hotspots: how much households are spending and on what