When Birmingham city centre in the UK was brought to a standstill in January 2019, locals could only speculate the cause. In fact, it was James Charles, a beauty vlogger who’s garnered around 23.9 million YouTube subscribers. Now, he’s also gained 22.7 million Instagram followers and enjoys many lucrative partnerships with big brands. In 2019, he hit the headlines again after a feud with fellow YouTuber Tati Westbrook, which reportedly lost him over one million YouTube subscribers in a 24-hour period – a record for the site.

Social media stars and their amazing houses