The rise of social media stars is one of the key defining moments of the past decade. Content creators and influencers – as they’re known – have a huge hand in today’s celebrity world, often more so than movie stars or music artists, thanks to their loyal followers. With serious cash in the bank, these young, self-made millionaires are living the life of luxury. Let's take an envy-inducing look through the keyhole of the lavish mansions of some of the world's most loved digital personalities.

KSI is perhaps one of Britain's best known YouTube stars. Yet social media isn't the only thing he's renowned for. As well as co-founding the Sidemen YouTube Group, KSI also notoriously took on the American internet personality, Logan Paul, in a boxing match after their digital feud escalated. The fight was named the "biggest amateur boxing match in history" and KSI won after six rounds. With almost 22 million YouTube followers, he is worth an estimate $20 million (£15.4m).

Unsurprisingly, KSI put his fortune to good use and purchased a mammoth mansion on the outskirts of London in 2016. Nicknamed the Sidemen House, the YouTube personality lived in the luxurious property until 2019 and shared it with four of the his fellow Sidemen, Miniminter, Zerkaa and Vikkstar123.

The six-bedroom detached home reportedly cost $8.7 million (£6.8m) and boasts plenty of VIP-worthy details. As well as a large, glistening kitchen, the 15,237-square-foot home also features a grand hallway with a bespoke walnut and polished steel staircase, a self-contained apartment and a grand master bedroom with a vaulted glass facade and access to a private roof terrace. The master suite also features a dressing room, an en suite bathroom and a private sitting room.

Of course, a group of young bachelors with pockets full of cash needed plenty of eye-catching home features to show off and the Sidemen House doesn't disappoint there, either. As well as a home cinema, a state-of-the-art gym and a beauty salon, the property also boasts a large swimming pool complex with a sauna, steam room and hot tub, each of which overlook the tranquil and secluded garden.

The property can be approached via a pillared entrance with electronically operated wrought iron gates that open onto a sweeping driveway. The mansion's 0.75-acre landscaped garden is south-facing and offers a sprawling lawn, a picturesque courtyard patio and an elegant water feature. There's also an integral four-car garage, making this A-lister pad perfect for raucous parties. KSI sold the house last year and now reportedly resides in a penthouse apartment in London.

American YouTube personality Casey Neistat is known for more than creating digital content. The filmmaker and vlogger is also an entrepreneur. As well as co-founding Beme, which has now been acquired by CNN, he also established 368, a space in which creatives and influencers can collaborate. Neistat got his break in 2003 when he created a viral video about Apple's battery problems. With a net worth that's estimated at $16 million (£12.3m), Neistat has more than 12 million YouTube followers.

With such a fortune, it's unsurprising that Neistat's home is drop dead gorgeous. He purchased the modern L.A. compound two years ago for $3.7 million (£2.8m) and it isn't hard to understand why. Light, bright and ultra-chic, the property can be found just a stone's throw from world-renowned Venice Beach. So stunning is the home, that it was given a dedicated feature in Architectural Digest just six months ago.

Neistat and his family spent lockdown in the home, making the most of it's flowing indoor/outdoor layout. Spanning 3,496 square feet, the home boasts five bedrooms and four bathrooms, as well as a gorgeous open-plan kitchen with a double-height ceiling and a wall of glass that leads out to a tranquil exterior deck. Here, Neistat spends much of his time...

After purchasing the pad, Neistat and his jewelry designer wife, Candice Pool, thoroughly renovated the interior to their exacting standards. Built in 2015, the blocky yet modern house is encircled by a high wall, allowing for ultimate privacy. The fortress-like residence features plenty of outdoor space for relaxing. Retractable walls of glass open to the pool, spa and outdoor kitchen. There’s also a courtyard with alfresco seating and a three-car detached garage.

Other VIP features include the home's Tesla chargers and Tesla Powerwall battery. Known for his love of this high-priced car, Neistat has devoted numerous YouTube videos to the company’s exclusive products. Despite spending a lot of time and money on the renovation, The Dirt has revealed that the house is now up for sale for $3.9 million (£2.9m), so get in there quickly if you've fallen in love!

YouTube is home to many outlandish social media personalities like Trisha Paytas, an American vlogger and singer who’s never far from controversy. She’s famed for filming her emotional breakdowns, which result in waves of backlash and speculation about the authenticity of them. Trisha also records bizarre covers of songs, such as Lady Gaga and Bradley Cooper’s Shallow. Her eccentricity has attracted almost five million subscribers and she appeared on Celebrity Big Brother in the UK in 2017.

Although Trisha hasn’t purchased a home, her increased popularity has meant she’s been able to upgrade her previous rental for a luxurious property in Studio City. This trendy area of California’s San Fernando Valley is a celebrity hotspot (her neighbours include Justin Timberlake and Eva Longoria) and is populated with plenty of fashionable homes like Trisha’s four-bedroom 1960s dwelling. Located in the hilltop enclave of the Doñas, her home is gated and surrounded by hedges to ensure privacy.

Security measures don’t obstruct the stunning views of the valley, which you can see either through the large glass windows or while lazing in the freeform pool and raised spa. The translucent glass, light-coloured hardwood and recessed ceiling lighting really brighten the space, leaving plenty of opportunity for Trisha to accentuate her home with the bedazzled decor she’s known for. Around the corner is the new area where her most famous scenes take place: crying on the kitchen floor.

Trisha’s master suite is quite impressive, mainly due to the gorgeous view. It also has some spectacular amenities: there’s a private balcony accessed via sliding glass doors and a walk-in closet that’s ideal for her hoards of clothes – she certainly doesn’t live minimally! But, in her 11,722-square-foot home, she won’t be struggling for space to keep her excess of belongings.

At least one of Trisha’s four spa-worthy bathrooms features twin vanities and a luxuriously large tub that’s optimised for soaking. This is certainly a one-up from her rented condo in the Palazzo West complex in The Grove – a home familiar to the millions of subscribers across her YouTube channels. Her new Studio City residence is contracted to cost $11,500 (£8,860) per month in rental fees.

Love this? Check out the houses owned by Asia's super-rich influencers

When Birmingham city centre was brought to a standstill in January 2019, locals could only speculate the cause. In fact, it was James Charles, a beauty vlogger who’s garnered around 21.8 million YouTube subscribers. Now, he’s also gained almost 22 million Instagram followers and enjoys many lucrative partnerships with big brands. In 2019, he hit the headlines after a feud with Tati Westbrook, which lost him over one million YouTube subscribers in a 24-hour period – a record for the site.

Situated in the Encino neighbourhood of California’s San Fernando Valley, the five-bedroom home was built in 2016. James is the second owner after he leased the just-below $2 million (£1.5m) property in 2018 from Douglas Elliman. From the exterior, you can see the two-car garage, which is presumably where he parks his Tesla Model X. A guest room, and the 21-year-old’s incredible home vlogging studio, are located behind the front windows on the top floor.

The incredibly spacious hallway is presided over by a rustic-style chandelier. The downstairs floorplan is semi-open with huge archways designating the different zones such as living and dining, allowing the space to feel airy but purposeful. In his own interpretation of the interiors, James has retained the panelled wall and shiny oak flooring but added his own touches with a high-pile rug and a baby grand piano.

Before reaching the garden, there’s a more open-plan space with an eat-in kitchen and a casual living area for TV-watching and relaxation. Everywhere is elegant monochrome; from the built-in units in matte black to the stainless steel appliances, all brought to life by plenty of natural light. Around the corner is an all-glass wine cellar – ​though this is something James doesn’t use: he is sober, but intends to find something artsy and aesthetic to fill the cellar with.

Around the back of the white-shuttered bedroom (which has not one but two walk-in closets) is a balcony that overlooks the outdoor area. There are plenty of comfortable amenities like an outdoor kitchen fitted with a barbecue and bar, as well as a modern pool with a tranquil waterfall feature. See the changes for yourself in his home tour, which has attracted more than 15 million views.

Check it out: 10 curious items we've spotted in star homes

Shane Dawson was one of the first people to rise to fame on YouTube, during the platform’s infancy. He started uploading content at the age of 19 and has since accumulated four billion views on his main YouTube channel, released two best-selling books and has reportedly amassed a net worth of $12 million (£9.3m). He’s known for comedy sketches and vlogs, but has also explored the world of web documentaries and conspiracy theories, as well as collaborations with others.

After moving out of his secluded Studio City abode, Shane opted for even more peace and quiet in this $3 million (£2.3m) home on the periphery of LA’s city limits. This Spanish-style ranch is a landscaped oasis on the outskirts of Calabasas. He owns the huge property with his fiancé and fellow YouTuber Ryland Adams who has, on his own channel of 4.6 million subscribers, documented the couple’s move-in and the transformation from house to home.

The farmhouse welcomes you via the Spanish-style archways. Bright stucco walls and terracotta tiling match the roof, bringing you into a courtyard perfect for gatherings during hot Californian days and the cooler nights. Making it feel like the heart of the home, the courtyard is overlooked by windows and balconies. Only through the arched passage can Shane, Ryland and their guests enter the main house.

Even from the interiors, you can see how the home is shrouded by greenery, adding colour to the all-white family room. The marble fireplace is the focal point and the ceilings, as you’ll see on Ryland’s home tour vlog, are incredibly high and feature beautiful exposed beams. In an experiment with levels, the staircase isn’t separate to the rest of the room and leads to Shane’s editing suite. He also has a beauty room on the upper floors.

The house comes with enough land for a sizeable farm with room for goats and a pool. From the surrounding gardens, you’re able to see how secluded the property is – the walls and gardens are backdropped by the magnificent Calabasas Mountains in the not-so-distant proximity – the perfect place to allow the couple’s dogs, Uno and Honey, to run wild. One Shot Productions have completed a home tour for real estate purposes.

Troye Sivan has had a diverse career, rising to prominence in 2006 after singing on Australian TV and subsequently forging an acting career, starring in X-Men Origins: Wolverine, Spud and Boy Erased. In 2012, he started uploading vlogs and song covers to YouTube, catching the attention of major record label, EMI Australia. The 25-year-old now mainly focuses on music, having achieved mainstream recognition with chart-topping singles, commercially successful albums and sold-out tours.

Located in the Hollywood Hills, just off the fashionable Woodrow Wilson Drive, Sivan's A-lister neighbours include Lady Gaga and Will Ferrell. The singer shared his architecturally intriguing home with his model boyfriend Jacob Bixenman and their dog Nash, but they have reportedly now gone their separate ways. It was built in 1958 in the post and beam style but has metamorphosed many times since. It now has elements of Bauhaus and other contemporary-futuristic leanings.

Love this? Be wowed by these rock stars' homes with the X-factor

The four-bedroom pad measures to a generous 11,087 square feet. On the ground floor there’s a formal dining area and a gourmet-style kitchen with a centre island, plus a primary living room with a voluminous double-height ceiling. But the place where Troye hangs out the most can be found backing onto the outdoor space. It’s been decked out in the mid-century modern style with low-hung seating, a retro fireplace and furniture made from biomorphic shapes and materials.

The stunning oak floors run throughout the whole house and into the master bedroom, where the famous porthole window that protrudes through the facade of the house is located, looking out onto the Laurel Canyon neighbourhood. The decor here follows the mid-century modern theme but also incorporates stylish elements of boho Scandi with the sitting area, barely-there bookshelf and soft furnishings. The large, cylindrical fireplace is the perfect place to gather round during chilly evenings.

Troye’s outdoor space is relatively modest, but there’s a small pool and a beautiful view of the bushy surroundings. The long bench that runs along the garden wall is commodious enough to host many of Troye’s mega-famous friends, such as Ariana Grande and Taylor Swift, for post-dinner drinks – we wonder how many times they’ve partied long into the night since Troye purchased this $2.2 million (£1.7m) abode in 2018...

Witty Jenna Marbles found online fame when several of her videos went viral, including How To Trick People Into Thinking You're Good Looking and How To Avoid Talking To People You Don't Want To Talk To. Since the early 2010s, her videos have attracted 1.6 billion views. She’s loved for her smarts, down-to-earth nature and potty mouth, making her one of the most popular women on the entire site. She's also the first social media star to have a wax figure displayed at Madame Tussauds.

Last year, Jenna and boyfriend Julien Solomita paid $2.8 million (£2.2m) for a five-bedroom, six-bathroom home in Sherman Oaks, Los Angeles – the first home the couple have owned. The pair live in the property with their four dogs Marbles, Kermit, Peach and Bunny. Outside the front of the 16,706-square-foot property, we can see there’s plenty of space for the canines to run around. 

Entering the home through the front door, an archway leads to a separate room. The previous occupiers kept this as a formal living room, but Jenna and Julien have converted it into an office. It features a gorgeous contemporary fireplace, as well as intricate coffered details in the ceiling alcoves. This is not the only room they’ve transformed: three of the five bedrooms have found alternative uses as a gaming suite, podcast recording studio and gym.

Celebrity property hotspots: the salubrious zip codes stars love to buy in

At the home’s rear, you’ll find one of three dining spaces and a seating area at the breakfast bar. It’s all open-plan, with the family room furnishings complementing the kitchen’s stone countertops. There are stainless-steel appliances throughout and a temperature-controlled wine cellar. A hallway leads to a formal dining room and the kitchen has a second sink, spacious cabinetry and a pantry for the couple’s vegan treats.

The family room has a disappearing glass wall to open out to a plush outdoor area. Jenna and Julien have a saltwater pool to dip into and an inset spa here. Surrounding the water is a tanning shelf, bar area and barbecue with even more room to dine. The first-floor master suite can also be seen – it features a balcony, a walk-in closet, another fireplace and an ensuite bathroom complete with a big shower, claw-foot bathtub and vanity table. You can find a tour of the home on Jenna’s channel.

Regarded as the first beauty vlogger, and one of the most successful influencers outside YouTube, Michelle Phan pioneered the genre of online beauty tutorials. She was one of the first business-minded social media stars to monetise their hobby, and since making her debut in 2005 she co-launched the make-up subscription company Ipsy in 2011, which is now valued at $800 million (£616m). Phan returned to making videos for her 8.9 million subscribers in September 2019, after a two-year hiatus.

Understood to be Michelle’s first home purchase, it certainly isn’t a modest one – and how many of us can say we could splash out $4.7 million (£3.6 million) on our first property? Originally designed by the Romanian-American mid-century modernist architect Haralamb H Georgescu in 1969, the Bauhaus-style Kearsarge Residence was renovated by Los Angeles firm Kurt Krueger Architects in 2017. It consists of a main house as well as a guest house, both sitting at the end of a long driveway.

Stepping inside Michelle’s historic home is like walking into a time capsule. Multi-levelled, it’s both retro and contemporary with a mezzanine floor that overlooks the open-plan living room. The home has plenty of restored features, such as the mahogany panelling which follows the dining table as well as the bookshelves in the reading nook which sits above. Both of these walls are adjacent to floor-to-ceiling windows that look out over the thick, green forestry of Brentwood, in Los Angeles.

Michelle’s kitchen and casual eating area are found beyond the pass-through window (or, if you’re old fashioned, through a regular door). Along with the renovations made to the rest of the home, the kitchen has been completely reconfigured to fit modern requirements while still retaining the retro feel. Re-made to fit the original specifications of the house, the cabinetry is rich and contrasts beautifully with the blonde-coloured wooden floors that run throughout the house.

From the back of the home, you can see the enormity of Michelle’s 11,227-square-foot residence. Another space to dine – the open-air terrace – steps down to a chic boarded deck. There’s plenty of space for Michelle to lounge or to take a dip in the pool, all secluded by plenty of foliage. Around the corner behind the guest house, you’ll find a cosy fire pit for guests and friends to gather around and socialise. You can see more of the Kearsarge Residence in Behind the Gates.

One-half of the always-courting-controversy Paul brothers, Jake Paul and his older brother Logan became Gen-Z household names due to their popular prankster videos on the now-defunct Vine video app in 2013. In an extraordinarily short amount of time, Jake has amassed a reported net worth of $19 million (£14.6m) through contentious YouTube videos, entrepreneurial ventures and forays into acting and boxing. He now has over 20 million YouTube subscribers and 13.3 million Instagram followers.

In 2017, at the tender age of 20, Jake purchased this sprawling $6.9 million (£5.3m) palazzo in the Los Angeles suburb of Calabasas. Originally built in 1990, the eight-bedroom abode is YouTube’s most famous crib and is home to Jake’s Team 10 squad, a group of influencers he manages. Together, they live like a kind of fraternity house, creating content for their millions of followers. But many social media stars who have lived under the Team 10 roof have complained of its toxic atmosphere.

The Team 10 house is tucked away in a gated community; neighbours, city council members and police officials apparently filed a class-action public nuisance lawsuit against Jake, when he made his address public and thousands of fans showed up to see their unruly idol. The home’s front door swings open to reveal a grand entrance foyer stretching over three storeys. Spy the ornate double doors that lead to the library – although we doubt much reading takes place there...

Back on the ground floor, the enormity of the mansion can be felt thanks to its ultra-high coffered ceilings and two storey windows. The home also features a modern kitchen downstairs as well as a kitchenette attached to the master bedroom. A wine closet is an aesthetic feature rather than a practical one because drinking and smoking aren't allowed in the house, a rule which incurs a $500 fine if broken. Other house rules include paying Jake 20% of your earnings and beginning filming by 10 am.

The home includes bedrooms for just about everybody, an office for employees, a theatre, plenty of balconies and terraces that look out over the Calabasas Hills, two built-in barbeque areas and a lagoon-style pool with tumbling waterfalls. In addition to a kitchenette, the master bedroom has an attached en-suite with a large glass shower complete with a Bluetooth music system and steam features. See the remainder of the suitably over-the-top home with a tour from your guide Jake Paul.

Love this? See how these seven friends built their dream house to share

Jeffree Star began his career in the mid-2000s and was one of the original stars of MySpace. This fame lead to a once-promising singing career but when that failed, he used the remainder of his savings to launch Jeffree Star Cosmetics, promoting it mainly on his YouTube channel. It was an instant success and in 2019 Forbes declared Star the fifth highest-paid YouTuber, with an annual takeaway of $17 million (£13.1m), despite the controversy that follows him.

Many fans were sad to say goodbye to Jeffree’s iconic all-pink Calabasas pad, but his current home, which he laid down $14.6 million (£11.3m) for, is equally as jaw-dropping! Approaching the house through one of two gated entrances, past the equestrian facilities and into the well-manicured front garden, you’ll find a sprawling eight-bedroom mansion that covers well over 82,020 square feet and sits in the ultra-elite Hidden Hills private community.

Interior balconies look over different parts of the home, including onto a courtyard that leads to an underground 16-car garage which houses Star's Barbie pink Lamborghi. There are also secret doors and tunnels throughout the property, as well as a glass lift to transport you from level to level. The master bedroom is an appendix apartment, which is bigger than Star's entire previous $3.2 million (£2.5m) home. Keen to make his mark, Jeffree has coated the property in plenty of crushed velvet.

The home’s out-of-this-world features and amenities include a security office, a gaming room, multiple bars, a home theatre, a pinball room, a stone wine cellar (which has a spiral iron staircase leading to a temperature-controlled wine grotto), and a top-of-the-range gym with hotel-grade spa facilities like a sauna, jacuzzi and massage therapy stations. Jeffree also intends to restyle one of the bedrooms as a homage to his old pink home, featuring souvenirs and relics from this era of his life.

To add to the ridiculousness, the outdoor patio comes complete with a huge cerulean pool and an attached fire pit with a full kitchen and TV. There are also two guesthouses, including a Beauty Barn, where Star has installed hairdressing facilities, a nail bar and make-up stations. You can see Jeffree give Shane Dawson a guided tour of his mega-mansion on his channel. 

Love the drama? These celebrities got into huge property feuds